Transforming Pioneering
Ventures into Globally
Successful Companies
FLORA Ventures is partnering with purpose-driven entrepreneurs who are redefining the $8T AgriFood & Sustainability industries to make food that is good for people and kind to the planet. The fund is focused on investing in early-stage ventures (Pre-Seed to Series A) from two of the leading AgriFood ecosystems, Israel and Europe, and providing those ventures with all the needed support to successfully scale globally.
’s Investment Gameboard
Food Security
Solutions that improve crop yields with fewer inputs (fertilizers, irrigation, etc.), providing access to affordable & nutrient-dense foods
Planet First
Circular economy business models through food-waste reduction, sustainable packaging, and responsible consumption
Food as
Medicine
Medicine
Precision nutrition, SynBio, and fermentation for functional foods and ingredients, promoting human health and well-being
Digitizing the Value Chain
Deep Tech and Industry 4.0 (AI, sensors and robotics) for digitizing the AgriFood value chain (supply chain, farm management, R&D)
Sustainable
Agriculture
Agriculture
Tech for locally grown regenerative and precision agriculture; improving biodiversity, soil-health, and carbon sequestration
Tailored to
My Tribe
My Tribe
Personalized food and nutrition for unique lifestyle needs and dietary tribes of humans and their pets
Discover &
Pay
Pay
Digital business models, discovery, payment, and fintech platforms; new tech-enabled distribution models
The “3 P’s”
Investment Criteria
People
First and foremost, we back best-in-class purpose-driven founders with big dreams, global ambitions, and the grit to execute and succeed
Potential
Opportunities with a global scale, high growth potential, and that have the right market dynamics and regulatory path to deliver outlier returns; ventures that solve an unmet need
Purpose
Ventures that are building a healthier, sustainable, and more resilient AgriFood system, and that are aligned to FLORA’s ESG and impact guidelines
At the core the company should have a defensible moat in the form of a differentiated tech, IP, business model, distribution etc.
The “3 P’s”
Investment Criteria
People
Defensible
Moat
Moat
Potential
Purpose
Our Added Value for Entrepreneurs
Network of Experts
Proprietary access and guidance to collaborate with leading industry experts and design partners (multinationals, kibbutzim, regulatory and R&D experts, retailers, co-packers)
Building and Scaling
A team with extensive hands-on experience in the AgriFood and retail industries; successfully scaled-up and commercialized technologies, while achieving product-market fit
Access to Capital
Support in crafting pitches, building investment syndicates, and accessing top-tier added-value co-investors
Accelerated Growth
Strategic BD support in GTM and global geographical expansion, with specific expertise in scaling to the US market
Win-Win
Founder-friendly mindset that empowers and supports founders through the entire entrepreneurial journey; quick engagement and investment decisions
Talent
Guidance in team and board formation, and access to best-in-class industry talent
Our Added Value for Entrepreneurs
Network of Experts
Proprietary access and guidance to collaborate with leading industry experts and design partners (multinationals, kibbutzim, regulatory and R&D experts, retailers, co-packers)
Building and Scaling
A team with extensive hands-on experience in the AgriFood and retail industries; successfully scaled-up and commercialized technologies, while achieving product-market fit
Access to Capital
Support in crafting pitches, building investment syndicates, and accessing top-tier added-value co-investors
Accelerated Growth
Strategic BD support in GTM and global geographical expansion, with specific expertise in scaling to the US market
Win-Win
Founder-friendly mindset that empowers and supports founders through the entire entrepreneurial journey; quick engagement and investment decisions
Talent
Guidance in team and board formation, and access to best-in-class industry talent
Our Added Value for Entrepreneurs
Network of Experts
Proprietary access and guidance to collaborate with leading industry experts and design partners (multinationals, kibbutzim, regulatory and R&D experts, retailers, co-packers)
Building and Scaling
A team with extensive hands-on experience in the AgriFood and retail industries; successfully scaled-up and commercialized technologies, while achieving product-market fit
Access to Capital
Support in crafting pitches, building investment syndicates, and accessing top-tier added-value co-investors
Accelerated Growth
Strategic BD support in GTM and global geographical expansion, with specific expertise in scaling to the US market
Talent
Guidance in team and board formation, and access to best-in-class industry talent